Only in California: butcher agrees to display anti-meat sign
It was perhaps only a matter of time in ultra-progressive
California, but a luxury butcher's shop is surprising patrons with a sign warning about the cruelty of eating meat.
"Attention: Animals' lives are their right. Killing them is violent and unjust, no matter how it's done," reads the notice greeting patrons of The Local Butcher Shop in Berkeley.
The business stuck the sign in its window as part of a "peace treaty" with animal rights activists in the left-leaning university town who have been picketing the store for the last four months.
Every Sunday as it opened for butchery lessons, it was besieged by demonstrators from rights group Direct Action Everywhere (DXE) -- sometimes naked, dripping with fake blood and wrapped in cellophane.
Monica Rocchino, co-owner of The Local Butcher Shop with her husband Aaron, was at her wits' end and decided to meet with the activists.
"They said they wanted Berkeley to become a meat-free city and they were ready to shut down our business," said Monica.
"We asked for actions we could do. And they said they'd think about it, but they kept protesting for 10 weeks. They made our neighbors mad, our neighborhood businesses were losing customers."
Finally, DXE laid down its conditions for burying the hatchet.
- Ideal meat -"Either we had to become a vegan butchery or we had to stop giving these classes, or put up a sign saying that animals have rights," Monica told AFP.