Google Play is not the one and only marketplace for Android applications. Everybody is incentivized to look for apps outside Google Play for a number of reasons. The key Android marketplace is huge and popular, but alternatively this makes newly discovered apps harder to learn. Alternative markets can include apps which were filtered from Google Play, country-special apps, or simply be designed for special devices (for example Amazon Appstore).
Alternative application stores has concerns faced by both users and software owners. For users there's an increased risk of getting malware or apps with poor UX. For developers and software owners the problems may hide in terms and conditions of app deployment, in addition to piracy issues. Don't assume all choices to Google Play are equally useful, however some might be interesting for expanding the location of app distribution.
Google Play Store
Everyone knows the large Google Play, the key target of developers' efforts. Thus it isn't quite required to write much about this. Whatever stores you decide on for your app, they're most likely to be complementary to the one, which holds greater than million apps in its vaults.
If we discuss the most popular substitute for Google Play, we talk about Amazon Appstore. This is actually the default store for Amazon kindle fire tablets, which run a forked form of Android and often top the lists of the largest Android tablets. Therefore it may be appropriate for those who own tablet-optimized apps. For mobile users, there's an interesting feature called 'Test Drive' that enables checking out an app by launching an online copy inside the browser, and a popular free-app-of-the-day feature. For developers, there's a stricter qc compared to Google Play Store. Currently there are about 128,000 apps in Amazon Appstore, and it is for sale in greater than 200 countries worldwide.
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