Google Play is not the one and only marketplace for Android applications. So many people are incentivized to look for apps outside Google Play for many reasons. The key Android marketplace is huge and popular, but on the other hand this will make newly discovered apps harder to discover. Alternative markets might include apps that have been filtered out of Google Play, country-special apps, or just be created for special devices (including Amazon Appstore).
Alternative application stores has concerns faced by both users and software owners. For users there's an increased likelihood of getting malware or apps with poor UX. For developers and software owners the issues may hide in terms of and scenarios of app deployment, in addition to piracy issues. Not all choices to Google Play are equally useful, however, many might be interesting for expanding the area of app distribution.
Google Play Store
We all know the large Google Play, the main target of developers' efforts. Thus it isn't quite required to write much about this. Whatever stores you select to your app, they may be that are complementary to this one, which holds greater than million apps in their vaults.
As we discuss the most used option to Google Play, we talk about Amazon Appstore. Here is the default store for Kindle Fire tablets, which operate a forked form of Android and quite often top the lists of the most popular Android tablets. This means you will be useful for those who own tablet-optimized apps. For mobile users, there's an interesting feature called 'Test Drive' that allows testing out an app by launching an on-line copy in the browser, plus a popular free-app-of-the-day feature. For developers, there exists a stricter qc compared to Google Play Store. Currently there are approximately 128,000 apps in Amazon Appstore, and it's really available in greater than 200 countries worldwide.
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